Search engine optimization (SEO)—the process of optimizing content to appear at the top of results on search engines— is gaining more relevance nowadays because of its effective strategy in producing excellent results. Every online store either has a page or a website setup, and it is important to pay adequate attention to these sites as they are usually the first point of contact for your business.

Your overall site performance also influences customer choice for increased conversion rate and over time, online businesses have realized the power of SEO and overall site performance and how it can be implemented to guarantee business success.

If you already feel like your online business is not converting, it is likely that you have yet to try one of many strategies to boost your e-commerce site and make your business rank in top search engines. This article addresses strategies you can implement to boost your site performance and put your business out there for bottom-line profit maximization.

Strategies For Boosting Site Performance And SEO Rankings.

Follow these proven strategies to improve your site performance and SEO rankings.

1. Keyword Research

Performing keyword research is a crucial strategy for SEO ranking. People use sentences or groups of words on search engines when they surf the Internet in search for different things. These keywords can be used to create SEO-friendly content on your site. A better way to go about this is to streamline these keywords by picking the keywords relevant to your field or niche.

Also, you’ll need to try to understand words that potential customers can use to search for your product. Talking about a better way, there are long and short-tail keywords. Longer keywords give you a bigger chance when you utilize them in your content. Using these keywords to create stellar content that ranks on search engines will automatically drive traffic to your site. Also, ensure that you regularly update your keyword research for more effectiveness.

2. Page Set-up

You might have succeeded in making your site rank, but you must make sure you leave your customers wanting to return for more when they eventually visit your site. A practical step you can take is to invest in a good UI/UX designer that will make your site appealing to your customers and improve the user interface. If you’re not sure where to start, you can always hire a web developer who specializes in optimizing site performance and user experience. Back to keywords, include keywords you have streamlined to your particular field in your product page and product description.

Another strategy you can implement on your page is to reduce your server response time, ensure your page loads on time, minimize your image size, and use image compression to make images on your page load faster. The whole point is to make it easier for visitors to navigate your site.

3. Create Engaging Content

This strategy has been slightly addressed in the points above, but we will take another look at it for emphasis’ sake. Creating content with keywords relating to your business on your site makes it easy for your site to rank on top when search engines scan for such keywords.

Include a blog page, create quality content from time to time that is in line with keywords related to your site, and update older content to fix relevant keywords. When including content on your page, avoid duplicate content and your product descriptions. Creating engaging content will also increase the conversion rate when people visit your site.

4. Use SEO-friendly URL

Make sure your URL, to an extent, contains a keyword that’s related to your field; they are called meta-tags, which makes it easier for your site to rank when scanned by search engines. Also, make sure your URL is simple, straightforward, and understandable; there is no need to complicate things.

Some SEO Tools That Help Boost Your Site’s Ranking

• Google Analytics to monitor site performance
• Google Console to monitor site performance
• Google keyword planner to determine keyword intent
• Ubersuggest for long-tail keywords
• Wordtracker for long-tail keywords
• Google Mybusiness for local SEO

Conclusion

Owning an online business is becoming quite mainstream, however, you can make your business stand out from others. It is no longer enough to do the barest minimum. Instead, you’ll have to ask yourself : what are you doing to stay relevant? How are you keeping up with the latest trends? Well, the good SEO and site performance strategies discussed should help you. If you can practically apply them to your business, you’re sure to experience effectiveness and visible growth.