SoftOrbits’ Background Remover is now available as a web utility
SoftOrbits is a photo editing software development company founded in 2006 by Eugene Ustinenkov. Offering 19 years of expertise in the field, it is now one of the niche-leading companies, servicing over 300,000 users, boasting over a million yearly downloads, and being recognized by key industry players like CNET, Softonic, and OISV.
Focused on developing small-scale single-feature utilities that enable amateur photographers and other non-professionals to quickly achieve impressive editing results, SoftOrbits has established itself as one of the most user-friendly companies in the niche.
Now the company doubles down on its reputation by providing a web version of one of its most popular utilities, Background Remover, increasing accessibility and convenience as well as removing any associated hardware requirements.
“As a team, we were always committed to ensuring convenience for our users. We provide simple, effective, and accessible solutions for the most common issues associated with photo editing, and that is what we’re known for. However, when it comes to accessibility, nothing beats online tools, so now we want to make sure that most of our products are available in this form to serve our clients’ best interests,” says Eugene Ustinenkov, CEO of SoftOrbits with more than 10 years of software development expertise.
As a result of the release, the overall user base of the Background Remover has grown massively, and even downloads of the PC version have increased. As Eugene Ustinenkov explains, the latter can be easily explained, since the online version of the utility can be seen as a trial for customers who might be willing to download it, but want to test its capabilities first.
“We see the difference in the user bases for both applications, however, we are glad that now we can serve both of them equally. Most downloads come from marketing teams, influencers, and dedicated hobbyists — those are people who expect to use the Background Remover daily for a long time. At the same time, the web version is ideal for people who simply want to use it a couple of times without any commitment, and its accessibility draws them in,” says Eugene Ustinenkov, CEO of SoftOrbits and AlarmFront.
The team has already released several other utilities as web versions, but it doesn’t plan to stop there. The next goal for SoftOrbits is to provide most of the AI-powered products as online solutions, bringing the infinite prompt-based capabilities of the technology to customers all around the world, regardless of where they are or what device they use.
“AI is highly important today, and will be highly important for years to come, so any image editing software developer has to adjust to it. If we want to be part of the future, we have to make our AI solutions available at all times and enable users to rely on them at any moment. This is our top priority, and we will focus entirely on that until we feel that both our customers and we ourselves are satisfied with the quality of our services,” says Eugene Ustinenkov, CEO of SoftOrbits, Candidate of Technical Sciences.
During the next few months, the team expects to transfer several AI-powered solutions to the web. This process reflects the shift in SoftOrbits’ distribution model — currently, the company is shifting towards SaaS to increase accessibility and convenience for its target audience.
“Full transformation will take a while, so we don’t expect immediate results. However, we have considered this step for a long time, and we are absolutely certain that this is the right direction for the company, so we’re fully committed to it,” says Hannes Jansen, writer and editor at SoftOrbits.
Want to connect with SoftOrbits?
Whether you’re a client interested in SoftOrbits’ products or a business owner willing to partner with the team, you can reach out at support@softorbits.com or visit softorbits.net.